Cameras · Nikon
Nikon D7500 + 18-140mm
₹80,0906% below usual
Saves ₹5,122 vs its 30-day average of ₹85,212
View on AmazonDeal Tracker
Amazon Great Indian Festival
What’s actually worth buying
We review this gear all year. During the sale we track every product we recommend against its own price record — so you can see which of them is genuinely cheap today.
Deals · Amazon
Tracking live
Today’s three biggest real savings
See all 24 tracked deals →
Laptops · ASUS
ASUS Vivobook 16
₹64,9904% below usual
Saves ₹2,667 vs its 30-day average of ₹67,657
View on Amazon
Smartphones · Apple
iPhone Air 256GB
₹1,01,9002% below usual
Saves ₹2,400 vs its 30-day average of ₹1,04,300
View on Amazon01 Generated daily · not curated by hand
What’s actually worth buying today
Every product here comes from a guide we published, and every figure is measured against that product’s own recorded price — never against Amazon’s list price.
Of everything we recommend across 17 buying guides, 24 are currently below their own 30-day average, and 18 are at the lowest price we have ever recorded for them. The biggest real saving today is ₹5,122 on the Nikon D7500 + 18-140mm.
Nikon D7500 + 18-140mm
₹80,090
Saves ₹5,122 against its own 30-day average of ₹85,212 · lowest in 37 days
ASUS Vivobook 16
₹64,990
Saves ₹2,667 against its own 30-day average of ₹67,657 · lowest in 37 days
iPhone Air 256GB
₹1,01,900
Saves ₹2,400 against its own 30-day average of ₹1,04,300 · lowest in 37 days
WZATCO Yuva Vibe Pro projector
₹15,990
Saves ₹1,680 against its own 30-day average of ₹17,670 · lowest in 25 days
Logitech MX Master 3S
₹6,995
Saves ₹1,233 against its own 30-day average of ₹8,228 · lowest in 37 days
Lumio Arc 5 projector
₹17,990
Saves ₹1,100 against its own 30-day average of ₹19,090 · lowest in 37 days
Crucial X9 1TB SSD
₹14,499
Saves ₹1,060 against its own 30-day average of ₹15,559
Galaxy Z Flip7 5G
₹95,999
Saves ₹1,000 against its own 30-day average of ₹96,999 · lowest in 26 days
Galaxy S24 Ultra 5G
₹98,999
Saves ₹875 against its own 30-day average of ₹99,874 · lowest in 8 days
Sony DualSense charging station
₹2,599
Saves ₹675 against its own 30-day average of ₹3,274 · lowest in 37 days
Essential PS5 Accessories for the Ultimate Gaming Experience
realme Buds N1
₹1,499
Saves ₹587 against its own 30-day average of ₹2,086 · lowest in 37 days
Philips AC1715 air purifier
₹15,249
Saves ₹542 against its own 30-day average of ₹15,791 · lowest in 37 days
WD_Black SN850P 2TB
₹60,298
Saves ₹501 against its own 30-day average of ₹60,799 · lowest in 37 days
Essential PS5 Accessories for the Ultimate Gaming Experience
Samsung T7 1TB SSD
₹24,799
Saves ₹496 against its own 30-day average of ₹25,295
![TOPTRO MAHAA PRO Smart Projector 4K Ultra HD, High Brightness 14000 Lumen, Rotatable, 1080p Native, Supports Net - Flix, YouTube, Prime, HOT* & More, Auto [ Focus | Keystone ], HDMI, WiFi, BT, USB](https://m.media-amazon.com/images/I/31EKAVhiFzL._SL500_.jpg)
TOPTRO Mahaa Pro 4K projector
₹12,990
Saves ₹471 against its own 30-day average of ₹13,461
HP Victus RTX 5060
₹1,29,990
Saves ₹467 against its own 30-day average of ₹1,30,457 · lowest in 37 days
Sony WH-CH720N
₹8,990
Saves ₹441 against its own 30-day average of ₹9,431
TP-Link Deco BE25 mesh (3-pack)
₹31,999
Saves ₹300 against its own 30-day average of ₹32,299 · lowest in 37 days
Canon EOS R50 + 18-45mm
₹66,990
Saves ₹234 against its own 30-day average of ₹67,224 · lowest in 37 days
Razer Basilisk V3
₹4,599
Saves ₹226 against its own 30-day average of ₹4,825
Razer Cobra
₹3,049
Saves ₹164 against its own 30-day average of ₹3,213
eufy SoloCam S220 (2-pack)
₹20,777
Saves ₹161 against its own 30-day average of ₹20,938 · lowest in 37 days
boAt Nirvana Crystl
₹1,899
Saves ₹146 against its own 30-day average of ₹2,045 · lowest in 37 days
IFB 8kg front load washer
₹35,190
Saves ₹137 against its own 30-day average of ₹35,327 · lowest in 37 days
Nothing in that category is below its own 30-day average today.
Ranked by rupees saved, not by percentage — a bigger percentage off a cheap accessory is not a better deal than ₹5,122 off something you were going to buy. Checked 10 Sep 2026 · daily price record kept since 25 Jul 2026.
02 The decision
Buy now or wait — by category
The honest answer differs sharply by category. These calls read today’s prices against each product’s own record, and say plainly where the evidence is thin.
Wait for the sale
Phones are barely moving. The bank discount will beat today's price.
- Today's best phone saving is ₹2,400 on the iPhone Air - 2.3% against its own 30-day record.
- All three phones we track are already at their lowest recorded price, so this is the pre-sale floor, not a discount.
- A 10% card discount on a ₹1 lakh phone is worth far more than 2.3%, and it only exists during the sale.
- Exception: if you need a handset this week, take the low. Stock on the newest flagships thins in the first hours.
Wait for the sale
Small movements now, and this is where the discount cap bites least.
- Best laptop saving today is ₹2,667 on the ASUS Vivobook 16 - 3.9%.
- Both laptops we track sit at their lowest recorded price, so the pre-sale floor is already in.
- Laptops are where No Cost EMI is most often offered, and most often worth checking against the one-shot price.
- Amazon's own headline for electronics is ‘up to 80% off’; in our data the deep percentages sit on accessories, not on machines.
Already worth buying
The one category discounting properly right now.
- realme Buds N1 are 28.1% below their own 30-day average; the Logitech MX Master 3S is 15.0% below, a ₹1,233 saving.
- Those are the deepest real discounts anywhere in our tracked set today.
- A bank discount is capped per order, so on a ₹1,500 pair of earbuds it adds very little - less reason to wait.
- Check against the record, not the badge: accessories are also where the emptiest badges live.
Wait for the sale
Thin discounts today, and the offers that matter are not running yet.
- Best today is ₹542 on the Philips AC1715 air purifier - 3.4%.
- Appliances are where exchange and No Cost EMI actually stack, and neither is live before the sale.
- Amazon's strongest published claim is for home appliances, at ‘up to 65% off’.
- Honest limit: we hold a price record for only two appliances, so this is the weakest-evidence call on the page.
03 Before, during, after
The sale-day playbook
Most of the money in this sale is lost to preparation, not to price. Four short lists.
Before the sale
Set your ceiling, not your wishlist
- 01Write down the one or two things you actually need, and the maximum you will pay for each.
- 02Track them. The binoculars icon on any card here saves a product to your watchlist, so you can check it in one place.
- 03Find out which bank card carries the instant discount before you commit. Do not open a card on a rumour.
- 04Screenshot today's price. Once the banners go up it is the only honest baseline you will have.
Day one
Prime early access is where scarce stock goes
- 11Prime members have opened 24 hours early in every recent edition, and the scarce deals on high-demand products go first.
- 12Add to cart early, then check the seller and the warranty line - sale listings change sellers.
- 13Compare the one-shot price against the No Cost EMI total before choosing EMI. On some listings it costs more.
- 14Claim the Amazon Pay UPI cashback: flat ₹100 over ₹1,000, and it stacks on the card discount.
Mid-sale
What to watch once the noise settles
- 21Ignore the badge percentage entirely. Check the price against its own 30-day record instead.
- 22Exchange values are quoted at the maximum for a flawless unit. The real offer arrives after the condition questions, and is deducted at checkout.
- 23A long sale drags its own discounted prices into the 30-day average, so a product can stop looking cheap while still being cheap. Check the 90-day low too.
Don't
The four traps
- 31Do not buy an accessory because the percentage is large. ₹300 off a ₹700 cable is not a win.
- 32Do not trust a ‘lowest price ever’ claim built on a handful of days of history.
- 33Do not assume the headline bank percentage applies - it is capped per card, per order.
- 34Do not buy a category you were not already shopping for. The sale is very good at inventing needs.
04 The mechanics
How the sale actually works
Most of the money is not in the headline discount. It is in what stacks on top of it, and in the two or three terms that quietly cap what you get.
-
Prime early access
Confirmed24 hours before the sale opens
The genuinely scarce deals on high-demand products are usually gone before the public open. If you are buying one specific thing, the membership costs less than the deal you will miss.
-
Bank instant discount
Mixed10% on SBI cards in 2024 and 2025; HDFC in earlier years
The partner bank rotates year to year, and this is the single biggest stackable saving. Reporting for 2026 points at HDFC at up to 15%, but nothing is announced. Do not open a card on a rumour.
-
The instant discount is capped
StrongTypically a percentage up to a fixed rupee ceiling per card, per order
On a large purchase the headline percentage is not what you get. The cap is why a laptop rarely sees the full 10%, and it is stated in the offer terms, never on the banner.
Sale terms, every recent edition
-
Amazon Pay UPI
ConfirmedFlat ₹100 cashback on a minimum order of ₹1,000
Small, but it stacks on top of the bank discount and costs nothing to claim.
Sale creative, 2025 edition
-
Exchange bonus
StrongQuoted separately from the discount, and added on top
Exchange values are quoted at their absolute maximum for a flawless top model. The number you are actually offered after the condition questions is usually far lower, and it is deducted at checkout, not refunded later.
Sale creative, multiple editions
-
No Cost EMI
ConfirmedOffered across most large-ticket categories
"No cost" usually means the interest is converted into an upfront discount you then forgo. Check the total payable against the one-shot price before choosing it - on some listings the EMI route costs more.
| Category | Amazon’s claim | What it means |
|---|---|---|
| Smartphones | up to 40% off | ‘Up to’ describes one SKU. Across the phones we track, today's best is 2.3%. |
| Electronics | up to 80% off | In our own data the deep percentages sit on sub-₹2,000 accessories, not on televisions or laptops. |
| Home appliances | up to 65% off | Amazon's strongest published claim, and the category where exchange and EMI genuinely stack. |
| Smart TVs and projectors | up to 65% off | Projectors are the display line we track: best today is 9.5% below its own average. |
| Fashion and beauty | 50-80% off | Outside what we track. We hold no price record here, so we can say nothing about it. |
These are Amazon's own headline numbers for last year, quoted verbatim. Every one is an "up to": it describes the single deepest discount in the category, not a typical one, and it is measured against a list price rather than against what the product has been selling for. That gap is what the rest of this page measures. Amazon's own 2025 announcement
05 The record
Every edition, dated
When the sale has opened in past years, who says so, and how sure we are. Where sources disagree the row says so rather than quietly picking one.
| Year | Prime early access | Sale opens | Ends | Confidence & source |
|---|---|---|---|---|
| 2022 | — | 22 Sep 2022 | — | Strong Press reporting |
| 2023 | — | 23 Sep 2023 | — | Strong Smartprix |
| 2024 | 26 Sep 2024 | 27 Sep 2024 | 29 Oct 2024 | Confirmed Amazon newsroom |
| 2025 | 22 Sep 2025 | 23 Sep 2025 Sources disagree on the start. Amazon's newsroom confirms the sale ended 20 October. Affiliate coverage says it opened 23 September, while sale creative circulating as the 2025 guide shows "Starts 27th Sep, 26th Sep for Prime" - which matches 2024's dates exactly and may be reused 2024 artwork. We show the disputed value rather than pick one. |
20 Oct 2025 | Mixed Amazon newsroom (end date) + press (start date) |
| 2026 | expected | 2 Oct 2026 – 7 Oct 2026 | — | Weak Nopturnia estimate |
Nopturnia estimate. Amazon has not announced 2026 dates. The sale has opened in the last week of September in each of the last four years, and press reporting expects a 2-7 October window this year with the announcement around 20-23 September. Sharad Navratri 2026 begins 11 October, and the sale has consistently opened ahead of Navratri. Replace with the announced dates the moment Amazon publishes them.
06 Badge theatre
Discounts that aren’t
Amazon’s badge is computed against a list price the seller supplies, which is frequently far above anything the product has actually sold for. A 64% badge on an inflated list price and a real 3% cut look identical on a search page. We are an Amazon affiliate and earn from the links above, which is exactly why this section exists: publishing only the flattering half would make the first list worth nothing.
79% of the products Amazon is badging as deals right now — 1,309 of 1,657 we hold enough history for — are priced at or above their own 30-day average.
Of those, 454 sit at least 3% above it. Those are the ones worth showing; a product half a percent above its average is arithmetic, not a story. Checked 10 Sep 2026.
8BitDo Ultimate 2C controller
₹5,023₹16,17369% OFF
43.0% above its own 30-day average of ₹3,512 · the badge is computed against a list price of ₹16,173
boAt Airdopes Plus 311
₹1,231₹3,99080% OFF
27.9% above its own 30-day average of ₹962 · the badge is computed against a list price of ₹3,990
Fire-Boltt Phoenix Pro
₹1,499₹11,99988% OFF
18.7% above its own 30-day average of ₹1,262 · the badge is computed against a list price of ₹11,999
Fire-Boltt Ninja Call Pro
₹1,399₹17,99993% OFF
12.3% above its own 30-day average of ₹1,246 · the badge is computed against a list price of ₹17,999
Fire-Boltt Ninja Call Pro Plus
₹1,399₹19,99993% OFF
11.1% above its own 30-day average of ₹1,259 · the badge is computed against a list price of ₹19,999
pTron Bassbuds Fury
₹598₹3,19984% OFF
17.5% above its own 30-day average of ₹509 · the badge is computed against a list price of ₹3,199
Fire-Boltt Rise 1.85″
₹1,499₹11,99989% OFF
9.2% above its own 30-day average of ₹1,372 · the badge is computed against a list price of ₹11,999
Nu Republic Transform-X
₹799₹4,99986% OFF
11.1% above its own 30-day average of ₹719 · the badge is computed against a list price of ₹4,999
Fire-Boltt Ninja Call Pro Max
₹1,399₹14,99991% OFF
5.3% above its own 30-day average of ₹1,329 · the badge is computed against a list price of ₹14,999
boAt Airdopes Joy
₹1,099₹3,49074% OFF
20.0% above its own 30-day average of ₹916 · the badge is computed against a list price of ₹3,490
Circle Amazer X1 cabinet
₹2,899₹6,49065% OFF
26.0% above its own 30-day average of ₹2,301 · the badge is computed against a list price of ₹6,490
boAt Energyshroom PB300
₹1,299₹2,99967% OFF
23.3% above its own 30-day average of ₹1,054 · the badge is computed against a list price of ₹2,999
07 How we check
Five gates a product must clear
| Gate | Rule | Why |
|---|---|---|
| Ours | Only products from a guide we have published | The catalogue is a scraped pool. If we have not researched a product we have no business recommending it in a sale. |
| Depth | At least 7 days of recorded prices | A handful of observations is not a history. “Lowest ever” on five days of data is a lie. |
| Real discount | Today’s price is below the product’s own 30-day average | Against our record, never against the MRP. This is the entire test. |
| Rank | By rupees saved, not by percentage | A 47% cut on a ₹759 screen protector is not a better deal than ₹4,000 off a phone you were going to buy. |
| Excluded | Out of stock, unpriced, or a price series that has gone stale | Silence beats a wrong number. A deal you cannot buy is not a deal. |
One limitation, stated before anyone else points it out: a long sale eventually pulls its own discounted prices into the 30-day average it is measured against, so three weeks in, a product that has been cheap the whole time stops looking cheap by this test. It is why the third call below is scored on the sale’s best day rather than its average.
Who else does this, and where they stop
Price history is the evidence here, not the point. Amazon publishes its own chart now and several trackers hold deeper data than we do. What none of them does is tell you which product to buy: every item on this page comes from a guide we wrote, tested and stand behind, and the price record is how we decide whether today is the day.
-
Amazon's own price history
Amazon India added a 30- and 90-day price chart inside its shopping app in November 2025, reachable from under the price on a product page.
Where it stops: One product at a time, app only, and it does not tell you whether the product is worth buying.
-
Price History and other trackers
Dedicated trackers hold far longer series than we do - 365 days against our 40 - plus price alerts and browser extensions. Their own Great Indian Festival analysis found 20% of products marked up before the sale and 73% genuinely beating prior prices.
Where it stops: They track everything and recommend nothing. A chart cannot tell you the cheaper laptop is the one to buy.
More on the general approach in how we test.
08 On the record, before the sale
Three calls, and how you can check them
A tracker that makes a dozen hedged predictions cannot be scored on any of them. This page makes exactly three, each falsifiable, each measured against data we publish. When the sale closes I will write down what actually happened next to what I said would happen — including the ones I get wrong, which is the only part that makes the rest worth reading.
-
Call 1
How deep the real discounts go
Not yet scoredThe median discount among the deals published on this page will not exceed 25% below each product's own 30-day average at any point during the sale.
How it is measured: The median of the percentages shown on the cards above — each product's price against its own 30-day average — recomputed daily. Pinned to the list this page publishes rather than to the whole catalogue, so a reader can check it against what is actually on the page. Measured baseline on 3 September 2026, before the sale: 19.0%.
Scored against: Our own daily price record, against the highest daily median reached during the sale
-
Call 2
When the sale opens
Not yet scoredThe Great Indian Festival opens between 20 September and 10 October 2026.
How it is measured: A Nopturnia estimate, anchored on Navratri: the sale has opened in the run-up to Sharad Navratri in past years, and Sharad Navratri 2026 begins on 11 October. Deliberately a band rather than a date, because Amazon has announced nothing and a precise date here would be invented precision.
Scored against: Amazon's own announcement
-
Call 3
Whether the sale actually changes anything
Not yet scoredEven at the deepest point of the Great Indian Festival, more than half of the products Amazon badges as deals will still be priced at or above their own 30-day average.
How it is measured: Share of catalogue rows carrying an Amazon deal badge whose current price is >= their own 30-day average, among rows with at least 7 days of history. Measured baseline on 3 September 2026, before the sale: 78.8% (1,304 of 1,654). Scored on the LOWEST daily share recorded across the sale, so the sale is judged at its best moment rather than its worst. Caveat stated on the page: a long sale pulls its own discounted prices into the 30-day average, which mechanically pushes rows back above it late in the window — this is why the call is scored on the minimum, not the mean. For context, Price History's own Great Indian Festival analysis reports 73% of products genuinely beating prior prices. That is not a contradiction - they measure against each product's recorded highs across a full year, we measure against a 30-day mean before the sale has started - but the two numbers answer different questions and ours should not be read as the whole picture.
Scored against: Our own daily price record plus Amazon's deal badges, on the day the sale closes
09 Questions
Frequently asked
Because a chart does not make a decision for you. Amazon's chart, and the dedicated trackers that hold longer records than we do, will tell you what a product cost last month. None of them will tell you whether it is the one to buy. Every product here comes from a guide we researched and published, so the price record is attached to an actual recommendation.
Against the product's own recent price, never against Amazon's list price. We record the price of everything in our catalogue once a day. A discount counts as real only when today's price is below that product's own 30-day average, and only where we hold at least seven days of history.
Amazon's badge is computed against a list price the seller supplies, which is frequently far above anything the product has actually sold for. A 64% badge against an inflated list price and a real 3% cut look identical on a search page. Ours is the second number.
Daily snapshots since 25 July 2026 - about six weeks, which is shorter than the dedicated trackers and we say so. It is enough for a 30-day average and a 90-day low, and not enough to compare this year's sale against last year's. Where we cannot support a claim we show nothing.
Amazon has not announced 2026 dates. It opened on 22 September in 2022, 23 September in 2023 and 27 September in 2024, always ahead of Navratri, which falls on 11 October this year. Prime members have had 24 hours of early access every year. We are estimating a 2-7 October opening and will replace the estimate with the announcement the day it lands.
10 Kept honest
Changelog
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Rebuilt on the reference design: buy-or-wait calls by category, a sale-day playbook, the three biggest savings above the fold, confidence shown as signal bars, and readable product names instead of raw Amazon titles. #
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Rebuilt the selection: products now come only from guides we have published, ranked by rupees saved rather than percentage. Added the sale mechanics, the dated edition history, and citations to Amazon's own price-history feature and the dedicated trackers. #
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Tracker opened. Three calls logged before the sale: discount depth, opening window, and the share of badged deals that are not below their own 30-day average. #
Nopturnia earns a commission on purchases made through links on this page, at no extra cost to you. It does not change which products appear — that is decided by the price record before any link is written.